what's new

USA Today appoints Alder Consulting as its exclusive partner in Nigeria for the sale of marketing communication in the domestic and international editions of USA TODAY and USA TODAY.com

USA Today is the preeminent American daily newspaper. The paper has the widest circulation of any newspaper in the United States (averaging over 2.11 million copies every weekday). USA Today provides an excellent platform for advertisers who desire to reach the US market as well as the several other international markets where the paper circulates.

All advertisements, special reports, inserts and specialised publications may now be booked through Alder Consulting.

For more information, kindly contact Taiwo Omole on +234 803 570 7070 or taiwo@alder-consulting.com

Alder Consulting manages the production of the new GTBank theme song by Asa

Guaranty Trust Bank (GTBank) is one of Africa’s foremost commercial banks with subsidiaries in the UK, Nigeria, Ghana, Gambia, Liberia and Sierra Leone. Asa, an internationally acclaimed singer and songwriter was commissioned to develop a special theme song for the Bank. Click here to download the song.

Alder develops a new brand identity for Marina Securities Limited

Marina Securities Limited is one of the top 10 leading securities trading companies in Nigeria. The new brand identity captures the aspirations and vision of a new board & management team.

Alder executes a holistic internal & external branding programme for Ascot Africa; coordinates brand launch

In February 2007, Ascot acquired the West African assets of Willbros Group Inc - an international contractor that provides construction and engineering services to the oil & gas and power industries.
With this acquisition, Ascot became the largest indigenous company in the West African oil and gas market. The new brand reflects the organisation's new name and business focus.

Alder implements internal branding programme for FinBank: 100 Brand Champions trained

First Inland Bank Plc. (FinBank) is a leader in e-banking services in Nigeria. In 2008, the bank launched its new brand identity and commissioned Alder to execute its employee branding programme.

British Council launches its BC Trilogy marketing communication campaign, developed by Alder Consulting

British Council is the United Kingdom's international cultural relations organisation. It is currently in 23 countries throughout Africa. The BC Trilogy campaign presented the Council's broader functions beyond the library facilities it had been traditionally known for in Nigeria.